In this sample month-long social media plan for Disney's Animal Kingdom, I promote in park happenings and events, as well as encourage interaction between fans and followers and the park's social media team.
Promotions and contests surrounding a fictional animal birth help drive engagement by creating anticipation for the event. Holiday activities are also highlighted in this marketing plan, as well as daily shows and attractions.
My social media plan is mostly based on the published park calendar, and current events, attractions and rides. Elements of this social media plan are hypothetical or fictional.
All images are samples and found through Google images. I own no photographic content, and am reusing for educational purposes.
Sunday, December 1:
Facebook: TRUE or FALSE: I come to Disney’s Animal Kingdom for
the RIDES?
Include photo of Expedition Everest
Twitter: What’s your favorite ride at Disney’s
Animal Kingdom?
#AdventureIsOutThere!
Monday, December 2:
Facebook: It’s Monkey Monday! Share your pictures of your favorite
monkeys (or other attractions), or your group “monkeying around” Disney’s
Animal Kingdom this past weekend.
Our favorite picture each week will be featured on our Facebook
page. Don’t forget to tag your
posts #monkeymondays!
Include funny photo of Black and White Colobus Monkey
Twitter: #MonkeyMondays! Share your pictures of you monkeying
around AK this weekend! Tag your
post #monkeymondays!
Include funny photo of
Black and White Colobus Monkey
Tuesday, December 3:
Facebook: Did you miss the
Festival of The Lion King this morning?
Hakuna Matata (it mean’s no worries)! There is a later show at 4pm today!
Include photo of the Festival of the Lion King
Twitter: Hakuna Matata! It’s means no worries, for the rest of
our dayssss #TheLionKing #HakunaMatata #WiseWords
Include photo of the Festival of the Lion King
Wednesday, December 4:
Facebook: Wildlife
Wednesdays: Kudus are considered
the most attractive in the antelope family. See our handsome herd up close on the Kilimanjaro Safari. #WildlifeWednesdays
Include photo of baby Kudu
Twitter: The first birth at Disney’s
Animal Kingdom was a kudu, a large African antelope. #WildlifeWednesdays
#cuteoverload
Include photo of baby Kudu
Thursday, December 5:
Facebook: Happy Birthday,
Walt Disney!!
Include image of Walt Disney
and Mickey Mouse
Twitter: Happy Birthday, Walt
Disney!!
Include image of Walt Disney
and Mickey Mouse
Friday, December 6:
Facebook: Like this post if you LOVE Disney’s
Animal Kingdom! Aw, shucks, we
LOVE you, too!
Include photo of AK staff
Twitter: Retweet if you LOVE Disney’s Animal
Kingdom!
Saturday, December 7:
Facebook: #BabyWatch update! Dotty, a reticulated giraffe, is
expecting a new baby this month.
Check back for updates on her progress and our new arrival.
Include picture of pregnant
Dotty.
Twitter: Someone’s gonna be a new mommy! Our giraffe, Dotty, is expecting! Follow our #BabyWatch for updates!
Include picture of pregnant Dotty.
Sunday, December 8:
Facebook: #DisneyTrivia: What is the name of the Great White
Shark that Dory and Marlin encounter in their search for Nemo?
Include photo of Bruce
Twitter: "I am a
nice shark, not a mindless eating machine. If I am to change this image, I must
first change myself. Fish are friends, not food." #Bruce #FindingNemo
#WiseWords
Include photo of Bruce
Monday, December 9:
Facebook: It’s Monkey Monday! Share your pictures of your favorite
monkeys (or other attractions), or your group “monkeying around” Disney’s
Animal Kingdom this past weekend.
Our favorite picture each week will be featured on our Facebook
page. Don’t forget to tag your
posts #monkeymondays!
Include photo of last week’s “winner”
Twitter: #MonkeyMondays! Share your pictures of you monkeying
around AK this weekend! Tag your
post #monkeymondays!
Include photo of last week’s “winner”
Tuesday, December 10:
Facebook: The mouse, the myth, the legend! Meet Mickey Mouse today between 12pm
and 3pm at the Adventurer's Outpost.
Psst… we heard he is
bringing a date. #PleaseBeMinnie
Include photo of Mickey and Minnie at outpost
Twitter: Visit us at the Adventurer's Outpost and share stories of your greatest adventure! What's yours?
Wednesday, December 11:
Facebook: What’s a Bufflehead, you say? It’s a sea duck, getting it’s name from
“buffalo” and “head” – because it’s is, well, big and round, like a
buffalo’s. Check out our resident
Buffleheads in the Oasis at the front of the park. #WildlifeWednesdays
Include photo of Bufflehead
Twitter: What’s this Bufflehead thinking? Maybe, “Why the heck am I called a
Bufflehead?” Visit this guy in the
Oasis at the front of the park.
#WildlifeWednesdays
Include photo of
Bufflehead
Thursday, December 12:
Facebook: To keep our 1,000 animals happy, it takes about four tons
of food a day! We’ll settle for a
Mickey Mouse ice cream bar.
Twitter: To keep our 1,000 animals happy, it takes about four tons
of food a day! We’ll settle for a
Mickey Mouse ice cream bar.
Friday, December 13
Facebook: Meet Russell and Doug today between
12pm and 3pm at Camp Minnie-Mickey!
And remember: Adventure is
out there!
Include GIF of Ellie from Up saying “Adventure is out there!”
Twitter:
“A wilderness explorer is a friend to all, be a plant or fish or
tiny mole!” How are you a friend
to nature? #Up #Russell
#AdventureIsOutThere
Saturday, December 14
Facebook: #BabyWatch update! Today Dotty had a check up with on of
our staff veterinarians.
Everything is looking great, and Dotty is right on schedule for a
holiday delivery. We can’t wait!
Include behind the scenes
photo of vet check up
Twitter: Don’t forget to check in on Foursquare
to unlock cool badges and exclusive behind the scenes park video! Psst… there may or may not be a video
featuring baby animals (!!!!)
#babyanimals #cuteoverload
Sunday, December 15
Facebook:
Pumba-
"I ate like a pig."
Timon- "Pumba
you are a pig."
Pumba-
"Oh."
No judgement here! Join us at Tusker House, our colorful Harambe marketplace
eatery. You’ll find a
family-focused buffet brimming with African flavors
Include photo of Tusker House
Twitter: What's your favorite food at Disney's Animal Kingdom?
Monday, December 16
Facebook: It’s Monkey Monday! Share your pictures of your favorite
monkeys (or other attractions), or your group “monkeying around” Disney’s
Animal Kingdom this past weekend.
Our favorite picture each week will be featured on our Facebook page. Don’t forget to tag your posts #monkeymondays!
Include photo of last week’s “winner”
Twitter: #MonkeyMondays! Share your pictures of you monkeying
around AK this weekend! Tag your
post #monkeymondays!
Include photo of last
week’s “winner”
Tuesday, December 17
Facebook: What’s your favorite part of the
Jingle Jungle Parade? The
music? The safari style? Share your pictures with us here!
Include photo from parade
Twitter:
Include photo from parade
Wednesday, December 18
Facebook: Wildlife Wednesday: Did you know that female Golden Lion
Tamarins usually give birth to twins? All the members of her group will help her to take
care of the babies, but the dad helps the most. #SuperDad
Include photo of Tamarins with "dad"
Twitter: Did you know that
male Golden Lion Tamarins are the biggest help to new Tamarin moms? See our resident Mr. Moms at Rafiki’s
Planet Watch. #WildLifeWednesday
#SuperDad
Include photo of Tamarins with "dad"
Thursday, December 19
Facebook: #Babywatch
update! Welcome to the world, baby
giraffe! What should we name this
little guy? Cast your vote by
commenting below. The winning name
with win 2 tickets to Disney’s Animal Kingdom! A winner will be chose on Friday, December 27th.
Include image of baby giraffe
Twitter: #BabyWatch
update! A new male giraffe has
joined our family! Vote for his
name on Facebook for a chance to win park tickets!
Include image of baby giraffe
Friday, December 20
Facebook: #DisneyTrivia: What address are Dory and Marlin headed to in Finding Nemo?
Include photo of Finding Nemo: The Musical
Twitter: “Just keep
swimming.” #Dory #FindingNemo
#WiseWords
Include photo of Finding Nemo: The Musical
Saturday, December 21
Facebook: Looking for last minute holiday gifts? Don't forget about an annual pass to Disney's Animal Kingdom - with a special discount for Florida Residents! https://disneyworld.disney.go.com/passes/
Include image of family at AK
Twitter: Retweet if you want a Disney's Animal Kingdom Annual Pass this holiday season!
Sunday, December 22
Facebook: It's Tough to be a Bug! Find out about the secret lives of our resident bugs at this fun 4D interactive movie!
Include photo of Bug experience
Twitter: A Bug's Life is not always easy! Find out why It's Tough to be a Bug at our 4D movie experience!
Monday, December 23
Facebook: It’s Monkey Monday! Share your pictures of your favorite
monkeys (or other attractions), or your group “monkeying around” Disney’s
Animal Kingdom this past weekend.
Our favorite picture each week will be featured on our Facebook
page. Don’t forget to tag your
posts #monkeymondays!
Include photo of last week’s “winner”
Twitter: #MonkeyMondays! Share your pictures of you monkeying
around AK this weekend! Tag your
post #monkeymondays!
Include photo of last
week’s “winner”
Tuesday, December 24
Facebook: ‘Twas the night before Christmas, and
all through the park, all the animals were sleeping, and it’s not even
dark! Disney’s Animal Kingdom will
close at 5PM.
Include image of sleeping animals
Twitter: ‘Twas the night
before Christmas, and all through the park, all the animals were sleeping, and
it’s not even dark! Disney’s
Animal Kingdom will close at 5PM.
Include image of sleeping animals.
Wednesday, December 25
Facebook: Wishing everyone a very Merry Christmas!
Include photo of central park Christmas tree
Twitter: Wishing everyone a
very Merry Christmas!
Include photo of central park Christmas tree
Thursday, December 26
Facebook:
Include logo for DWCF
Twitter: Disney cares about keep animals from endangerment, and so should you!
Include logo for DWCF
Friday, December 27
Facebook: #BabyWatch
Update! Congrats to Sarah Smith
for suggesting our new giraffe’s name:
Etana, a Kenyan name meaning strong. Etana joined his mom and new friends on the Kilimanjara
Safari plains this afternoon after a farewell from his friends in the
nursery.
Include pic of Etana on plains with mom.
Twitter:
Include pic of Etana on plains with mom.
Saturday, December 28
Facebook:
Twitter: Our resident T-Rex,
Sunday, December 29
Facebook: Who is your favorite character from The
Lion King? #CircleofLife
Include photo of characters
Twitter: Tweet us the lyrics to your favorite song from The Lion King #HakunaMatata #CircleofLife
Monday, December 30
Facebook: It’s Monkey Monday! Share your pictures of your favorite
monkeys (or other attractions), or your group “monkeying around” Disney’s
Animal Kingdom this past weekend.
Our favorite picture each week will be featured on our Facebook page. Don’t forget to tag your posts
#monkeymondays!
Include photo of last week’s “winner”
Twitter: #MonkeyMondays! Share your pictures of you monkeying
around AK this weekend! Tag your
post #monkeymondays!
Include photo of last
week’s “winner”
Tuesday, December 31
Facebook: Ending another great year, with another
great sunset. Happy New Year’s
Eve!
Include photo of sun setting behind Tree of Life
Twitter: Have a WILD New Year’s Eve!
Include photo of Safari Encounter
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